Figma announced plans to open an office in Bengaluru, India, and begin building a stronger local team as part of a strategic move to expand beyond its design-centric roots and capture developer interest. TechCrunch
Since its launch in 2012 by Dylan Field and Evan Wallace as a browser-based design tool, Figma has grown into a go-to platform for UX and product teams. The company now says about one-third of its global user base is made up of developers, indicating a shift in its ambition. TechCrunch
India plays a significant role in Figma’s ecosystem: the country is now the company’s second-largest user base after the U.S., covering usage in 85 % of its 28 states. More than 40 % of the top 100 companies listed on the Bombay Stock Exchange are using Figma. TechCrunch
Despite this presence, Figma recognises a perception gap among Indian developers who view the product mainly as a design tool rather than a complete development platform. To shift that mindset, the Bengaluru office will initially support sales and marketing, and the company is already engaging its “Friends of Figma” community of 25,000+ members in India. TechCrunch
Figma’s evolving product focus backs this push: its dev mode (launched in 2023) and its AI-powered feature “Make” (which lets users generate working web apps from natural-language prompts) are being adopted strongly in India. In fact, Indian users made over 800,000 prototypes using Figma Make since its May-2025 release, making India its largest market for that tool. TechCrunch
Revenue-wise, Figma generated approximately half of its business outside the U.S. in 2024, and sees India as a key growth engine, though it did not detail country-by-country contribution. The local feedback loop in India has already impacted product development — for example, requests from Indian developers led Figma to improve its code-export capabilities. TechCrunch
In summary, by planting a physical presence in India and realigning towards developers, Figma is betting that capturing India’s vast developer talent pool and growing ecosystem will allow it to transcend its design tool image—and compete more broadly in the “design + development” workspace.
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