Immortality Startup Eternos Raises $10.3 M, Rebrands as Uare.ai to Build Personal AI That Sounds Like You

Uare.aiIn 2023, after nearly thirty years at the helm of LivePerson, Robert LoCascio embarked on a new venture: founding Eternos, a startup aimed at helping people preserve their voice, life stories and decision patterns for future conversations. TechCrunch

Yet LoCascio quickly observed that many users weren’t signing up merely to leave behind a digital legacy post-mortem—they were keen to build an AI version of themselves, alive and active. This insight sparked both a rebrand to Uare.ai and a fundamental shift in mission. TechCrunch

The company has developed what it calls the Human Life Model (HLM) framework: a personal AI trained exclusively on an individual’s own data (voice recordings, life stories, professional history), rather than relying purely on general-purpose large language models. The idea is to capture a person’s values, personality, and decision-making style—not just mimic a voice. TechCrunch

Uare.ai says its seed round brought in $10.3 million, led by investors including Mayfield and Boldstart Ventures, to fuel the product roadmap and user acquisition. TechCrunch

The vision: once the platform goes live later this year, users will answer prompts about their life—childhood experiences, career milestones, worldview—via text, voice and video. Uare.ai then blends these input layers with professional context so that the resulting AI twin becomes capable of generating content, interacting with others on the user’s behalf or executing tasks aligned with the user’s voice and expertise. TechCrunch

Importantly, Uare.ai says its models won’t resort to generic LLM knowledge when faced with unfamiliar queries; instead they will admit “I don’t know.” That commitment aims to enhance transparency and avoid the “hallucination” issues many consumer bots face. TechCrunch

 

In brief: what began as a legacy-preservation service has matured into a platform for personal digital twin AI, targeting creators and professionals who want to scale their voice, automate parts of their work or simply interact in new ways. The pivot highlights how the frontier of “immortality tech” is increasingly overlapping with mainstream AI tooling.

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