Lovable Nears 8 Million Users as Year-Old AI Coding Startup Pushes Deeper into Corporate Teams

Anton Osika In conversation at Web Summit with Connie Loizos, Lisbon, November 10, 2025Lovable, the Stockholm startup behind a fast-growing AI-assisted coding platform, is approaching 8 million users, CEO Anton Osika told TechCrunch. That marks a dramatic step-up from the 2.3 million active users Lovable reported in July, underscoring how quickly the service has spread in its first year. Osika also said creators are spinning up around 100,000 new products each day on Lovable, highlighting both engagement and the platform’s velocity. TechCrunch

The company, founded roughly one year ago, has become a poster child for the “AI builds it for you” wave—tools that convert natural-language prompts into functioning apps and websites. While the early user base skewed toward solo builders and small teams, Lovable now wants deeper penetration inside companies, encouraging broader use by corporate employees rather than remaining a niche for side projects. TechCrunch

TechCrunch’s coverage situates Lovable within the emerging “vibe-coding” category—a space where startups are racing to make software creation more conversational and less dependent on professional programming skills. That momentum, plus the switch toward enterprise adoption, helps explain the platform’s rapid expansion and the intense interest it’s drawing only a year after launch. TechCrunch+1

Mirrors and subsequent write-ups echoed the topline numbers—nearly 8 million users within 12 months and the 100k-per-day product creation pace—reinforcing the scale of Lovable’s rise and its push to embed within corporate workflows. 雅虎财经

 

Bottom line: Lovable’s growth story has shifted from raw user acquisition to where those users sit—moving from hobbyist circles toward enterprise-wide usage, a step that could determine its staying power in the AI-coding market. 

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