Threads, Meta’s alternative to X, is shifting attention to a specific creator segment: podcasters. The company says it wants to make Threads the go-to venue where listeners gather to talk about episodes and where creators can more effectively promote their shows. TechCrunch
To support that push, Threads is introducing a pair of UI changes. First, links to podcast episodes shared in the feed won’t look like ordinary URLs anymore — they’ll stand out with bright background treatments and image thumbnails so fans can spot them at a glance while scrolling. Second, creators will find a new, dedicated slot on their profile to highlight a podcast link, giving shows better visibility and a cleaner path for audience growth. Both features are designed to lower friction for discovery and discussion inside the app. TechCrunch+1
The updates are part of a broader effort to differentiate Threads with community conversations around media, rather than punishing external links. Industry watchers note that by courting podcasters — a creator group that relies heavily on distribution and engagement off-platform — Threads is betting that better link presentation and profile real estate can translate into more active discussion threads and creator adoption. techmeme.com
If the features land as intended, listeners should see podcast posts that are far easier to notice and tap, while creators gain a more obvious home for their show links. It’s a small but pointed move aimed at nudging podcast communities to treat Threads as the default backchannel for episode chatter.
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